DONALD TRUMP'S NEW BOOK TEACHES READERS HOW TO THINK BIG AND KICK ASS IN BUSINESS AND LIFE

CO-AUTHORED BY BILL ZANKER OF THE LEARNING ANNEX, LEARN THE SECRETS TO SUCCESS FROM TWO OF THE WORLD'S BEST BUSINESS MINDS

NEW YORK, October 16, 2007 -- The irrepressible Donald J. Trump lays it on the line in THINK BIG AND KICK ASS IN BUSINESS AND LIFE, on sale October 16 from Collins Business. Here the famously outspoken billionaire shares the fundamental rules for living that have made him one of the Top 100 Richest People in the world, and turned him into a media star. Here he shares the stage with Bill Zanker, president and founder of The Learning Annex, whose Learning Annex Wealth Expos with Trump have attracted hundreds of thousands of people, and who has seen his company grow enormously since he met Trump.

Applicable to every arena in life, Trump's take-no-prisoners advice is delivered in the blunt manner that has both endeared and provoked millions.

- 'Do you have what it takes?,' he asks. Ninety-eight percent of the population doesn't. Those who do, dream big, are passionate about their work, are mentally tough, trust their gut, and never take no for an answer.

- Everyone experiences setbacks, but the winner learns from mistakes ñ and Trump is completely upfront about his own financial difficulties in the 1990s and the hard lessons he was smart enough to learn from that tough time.

- Hire the best people, but do not trust them, he advises. Once you reach the top, you discover everyone wants to kill the fastest gun. Forgive good people, but never forgive someone who is bad. When somebody screws you, screw them back in spades. Trump shares stories about friends and associates who have crossed him, with disastrous results. He shares his side of his very public feud with Rosie O'Donnell, and his personal disappointment with Martha Stewart.

- The chapter ñ I Love You, Sign This ñ is on one of his cardinal rules: Always get a prenuptial agreement.

Trump also calls out Mark Cuban, Mario Cuomo, Geraldo Rivera and George W. Bush for their mistakes, and praises Richard Branson, Merv Griffin, Warren Buffet and his own father.

At the end of each chapter, Bill Zanker adds his own ìtake,î relating Trump's message to his own experiences as one of America's most successful entrepreneurs. Zanker started The Learning Annex in 1980 at age twenty-six with $5,000 he had saved from his bar mitzvah. His idea is now a cultural phenomenon and on target to reach annual sales of $1 billion in the next three years. He says, "My company has grown over 400 percent every year since I met Donald Trump, zooming from a small company earning $5.5 million in sales to a big company making $103 million last year. The Learning Annex was named one of Inc. magazine's fastest growing companies two years in a row. All because I learned the Think BIG and Kick Ass principles that you will read about in this book."

Contact: Heather Moore, pr@learningannex.com