0 HR104 2009-01-09T20:39:32-05:00 Wendy Gaynor, whose legendary chocolate chip cookies have jumped off the shelves at Bergdorf Goodman and Dean and Delucas, will reveal all the secret ingredients of becoming a baking success! She'll tell you how she got started, what her greatest challenges were, and how she handled them. You'll learn: * A smart low-cost way to get started * What's involved in opening your own shop * How to market and promote your baked goods beyond your bakery * Startup costs and financing options * How to build a better cookie * Management and hiring tips * How to handle the challenges of rapid growth * How to hire great people * And more! <p>Wendy Gaynor, whose legendary chocolate chip cookies have jumped off the shelves at Bergdorf Goodman and Dean and Delucas, will reveal all the secret ingredients of becoming a baking success!</p> <p>She&#8217;ll tell you how she got started, what her greatest challenges were, and how she handled them.</p> <p>You&#8217;ll learn:</p> <ul> <li>A smart low-cost way to get started</li> <li>What&#8217;s involved in opening your own shop</li> <li>How to market and promote your baked goods beyond your bakery</li> <li>Startup costs and financing options</li> <li>How to build a better cookie</li> <li>Management and hiring tips</li> <li>How to handle the challenges of rapid growth</li> <li>How to hire great people</li> <li>And more!</li> </ul> 1 W_Gaynor_RiseInBaking/video_flv_665 157 false 0 What's involved in opening your own shop How to market and promote your baked goods beyond your bakery Startup costs and financing options 1541 image/jpeg Rise-to-the-Top-in-Your-Our-Baking-Biz_284x214.jpg 26055 2009-04-10T20:41:28-04:00 4495 true 66 Wendy+Gaynor_how+to+rise+to+the+top+in+your+own+baking+business+ 2009-09-16T15:52:04-04:00 0