The Learning Annex

Wendy Gaynor, whose legendary chocolate chip cookies have jumped off the shelves at Bergdorf Goodman and Dean and Delucas, will reveal all the secret ingredients of becoming a baking success!

She’ll tell you how she got started, what her greatest challenges were, and how she handled them.

You’ll learn:

• A smart low-cost way to get started
• What’s involved in opening your own shop
• How to market and promote your baked goods beyond your bakery
• Startup costs and financing options
• How to build a better cookie
• Management and hiring tips
• How to handle the challenges of rapid growth
• How to hire great people
• And more!