Why give up the lion’s share of revenues to a licensee, when you could launch your invention yourself? Many inventors, facing inertia and incredulity from big companies, simply persevere and prove them all wrong by launching a successful new product idea. It isn’t for the timid, but it is possible. Using real examples and case studies, learn the basic steps from Patrick Raymond, a leading invention community leader, product judge, and coach. Tips include common-sense guidelines with investors, designers, factories, infomercials and the realities of online / offline retail.