The Learning Annex

Founder of School of Hard Knocks Clothing Line

T-Shirt entrepreneurs can make millions. Yes, millions! Take New York’s own Gerard Murray. The founder and CEO of School of Hard Knocks, Gerard started selling T-shirts with inner-city slogans in the early ’90’s, and grew it into a world-class business with $27 million in sales. How did he do it?

During this inspiring and informative evening, Gerard will teach you about the business and creative side of the t-shirt industry, including:

• How to sell your wares – his personal techniques for approaching stores, trade shows and the net
• How to create sellable items
• How to price and market your t-shirts to make it irresistible to consumers
• How to find inspiration
• How to market your brand
• How to expand – and more!

Don’t miss this exciting opportunity to learn the secrets of this growing industry.