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<course>
  <audiofile>MP3:G_Murray_TshirtLine/audio_mp3_192.mp3</audiofile>
  <best-seller-sequence type="integer">1</best-seller-sequence>
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  <coursenumber>HS113</coursenumber>
  <created-at type="datetime">2009-01-08T20:52:03-05:00</created-at>
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  <description>Founder of School of Hard Knocks Clothing Line

T-Shirt entrepreneurs can make millions. Yes, millions! Take New York's own Gerard Murray. The founder and CEO of School of Hard Knocks, Gerard started selling T-shirts with inner-city slogans in the early '90's, and grew it into a world-class business with $27 million in sales. How did he do it?

During this inspiring and informative evening, Gerard will teach you about the business and creative side of the t-shirt industry, including:

* How to sell your wares - his personal techniques for approaching stores, trade shows and the net
* How to create sellable items
* How to price and market your t-shirts to make it irresistible to consumers
* How to find inspiration
* How to market your brand
* How to expand - and more!

Don't miss this exciting opportunity to learn the secrets of this growing industry. </description>
  <description-html>&lt;p&gt;Founder of School of Hard Knocks Clothing Line&lt;/p&gt;
&lt;p&gt;T-Shirt entrepreneurs can make millions. Yes, millions! Take New York&amp;#8217;s own Gerard Murray. The founder and &lt;span class="caps"&gt;CEO&lt;/span&gt; of School of Hard Knocks, Gerard started selling T-shirts with inner-city slogans in the early &amp;#8217;90&amp;#8217;s, and grew it into a world-class business with $27 million in sales. How did he do it?&lt;/p&gt;
&lt;p&gt;During this inspiring and informative evening, Gerard will teach you about the business and creative side of the t-shirt industry, including:&lt;/p&gt;
&lt;ul&gt;
	&lt;li&gt;How to sell your wares &amp;#8211; his personal techniques for approaching stores, trade shows and the net&lt;/li&gt;
	&lt;li&gt;How to create sellable items&lt;/li&gt;
	&lt;li&gt;How to price and market your t-shirts to make it irresistible to consumers&lt;/li&gt;
	&lt;li&gt;How to find inspiration&lt;/li&gt;
	&lt;li&gt;How to market your brand&lt;/li&gt;
	&lt;li&gt;How to expand &amp;#8211; and more!&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Don&amp;#8217;t miss this exciting opportunity to learn the secrets of this growing industry.&lt;/p&gt;</description-html>
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  <outline>How to price and market your t-shirts to make it irresistible to consumers
How to sell your wares - his personal techniques for approaching stores, trade shows and the net
How to create sellable items
</outline>
  <owner-id type="integer">1497</owner-id>
  <picture-content-type>image/jpeg</picture-content-type>
  <picture-file-name>gerard-murray-start-a-tshirt-line.jpg</picture-file-name>
  <picture-file-size type="integer">77179</picture-file-size>
  <picture-updated-at type="datetime">2009-04-10T20:41:04-04:00</picture-updated-at>
  <price-in-cents type="integer">4495</price-in-cents>
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  <purchase-items-count type="integer">729</purchase-items-count>
  <slug>Gerard+Murray_how+to+start+your+own+t-shirt+line</slug>
  <title>How to Start Your Own T-Shirt Line</title>
  <updated-at type="datetime">2009-09-16T16:46:26-04:00</updated-at>
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