Behind every great performer is a hotshot publicist. Turn your charm and charisma into an exciting career in publicity. From campaign management to crisis management, this course teaches you everything you need to know to become a successful publicist.

Learn from sought-after publicist Elaine Schock, who has managed the images of many popular recording artists including Mary-Chapin Carpenter, The Dave Matthews Band, and Sinead O’Connor. She’ll show you how to:

• Write press releases that entice the media

• Manage media relations to get the most coverage for your client

• Plan a winning P.R. campaign

• Use the internet to gain more exposure

• Juggle all types of client relations with style and finesse

• Handle crisis P.R.

• And more!

If you’re considering a career in publicity, then this course will get you off to a great start.