The Learning Annex

The calendar is full of special occasions when people search for that perfect gift. That’s where gift-basket services come in – creative ventures where you make baskets filled with goodies, each with a special theme. If you have a flair for creativity and marketing techniques, you too can turn baskets into beautiful, personalized and useful gifts – and make a profit at the same time.

Join gift-basket expert Cara Michele Cohen and find out why a gift-basket service has a practically unlimited market and a very attractive profit potential. You’ll get demos of the basic techniques used to create fabulous baskets and party favors using fruit, gourmet foods, craft items, and floral accents.

You’ll also learn:

• Where to find the inventory you need (trade shows, wholesale marts, etc.)

• How to price your baskets

• The best, most cost-effective marketing techniques

• How to get those lucrative corporate accounts

• About startup costs

• How to design an appealing brochure

And much more!